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About Vitabase
We are a family-based business based in Georgia. Greg (our dad and CEO) founded Vitabase back in 2003. While we launched our own brand back then, we sold it in 2014. In 2024, we bought it back, rebranded, and added 6 news brands we are proud to carry. These brands are premium, high-end and contain only the best ingredients on the market. We also hired a licensed naturopathic doctor to emulate the in-person experience. She is avaliable for free to our customers to discuss health issues or questions.
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Greg Howlett
Our father, the founding CEO and a longtime expert in ecommerce. While he has turned over the day-to-day stuff to us, he is our mentor and coach, and we ask him for help in marketing and technology. Once a month or so, he might even set foot in one of our warehouses (not that he actually does anything when he comes).
Greg is a former successful concert pianist and recording artist, and his work is still widely listened to today. Check out some of his music here.
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Marla
Our mother, chauffeur, lunch maker and bringer, customer service rep, occasional warehouse worker, and the one who has to put up with Greg (for over 25 years).
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Kelsey
Our COO, Kelsey is responsible for staffing our customer service reps and warehouses and making sure that they do their jobs accurately and efficiently. Very strangely, she does not like to wear shoes.
She recently graduated from Purdue University studying supply chain analytics. She divides her time between our locations in Atlanta and Salt Lake City.
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Katelyn
Katelyn is our main social media planner and also works in our Atlanta warehouse. She just graduated from high school and is now a full-time student at the University of North Georgia studying graphic design.
She loves painting and snarking, not in that particular order.
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Zach
A sophmore in college, Zach does customer service and some warehousing when he is not in class.
David
David grew up in the business packing orders and talking to the customers but he has since moved on to bigger things: the US Air Force.
He is currently stationed overseas.
Rocky and Bandit
To be honest, these two are completely expendable employees and frankly cause more trouble than they are worth in the business.
If you were to ask them, they would tell you that their responsibilities involve barking at the UPS driver and begging to go home.